The Work
Two decades of building brands, teams, and growth engines at the intersection of humanity and technology.
The Arc
CMO, Microsoft Advertising + Creator
Leading a global marketing organization spanning brand, growth, experiential, communications, partnerships, martech, and measurement. Transformed marketing from a service function into a measurable growth engine: delivering incremental business revenue through new lifecycle programs in year one. Rebuilt the measurement system, replatformed the martech stack, and led an AI transformation yielding 100% adoption across the organization. Named Adweek Innovator 50 in 2025. Also building a content practice on LinkedIn and TikTok: writing and speaking about systems, motherhood, AI, and what it means to design an ambitious life.
SVP, Global Head of Marketing: Polygon Labs
Built a global marketing organization from scratch, scaling it to over a hundred people. Drove enterprise, gaming, and Web3 strategy generating millions in PR impressions. Grew community and social 35%+ in under a year through vertical campaigns, events, and co-marketing that attracted tens of thousands of new developers.
Senior Director, Global Head of Platforms Marketing
Eleven years and four major roles. Built Facebook IQ into a market insights brand. Launched the Audience Network brand and Atlas globally: taking share of voice for "people-based marketing" from 0% to 45%+ in under a year. Led product and vertical marketing across dozens of marketers in seven global offices. Ended as Senior Director leading global marketing across Facebook, Instagram, WhatsApp, and Messenger: contributing to double-digit YoY revenue growth.
Engineer → Consultant → Marketer
Started at PricewaterhouseCoopers (management consulting) and Sapient (engineering) in New York, New Jersey, and Munich. Moved to American Express as Senior Marketing Manager, then to Microsoft leading international paid search strategy: exceeding $100M+ business targets and building cross-functional teams.
I Speak About
Systems for Ambition
How high-performers build the invisible infrastructure behind calm, ambitious lives: why capability without systems leads to burnout.
Capability Stacking
The art of combining skills across disciplines to create outsized impact: from engineering to marketing to coaching to content creation.
Leadership & Motherhood
Why ambition and motherhood are not opposing forces, and how the best leaders design for both with intention, not sacrifice.
AI Transformation
How to lead AI adoption across an organization: not as a technology initiative, but as a cultural and operational shift that changes how people work.
Why Everyone Should Be a Builder
The case for building: products, systems, companies, content, lives: the defining skill of this era. Why waiting for permission is the biggest risk of all.
Interested in working together?
For speaking engagements, advisory work, coaching, or collaborations.
Get in Touch