I build systems for ambitious lives.
CMO. Executive coach. Builder. Mother of two. I design the invisible architecture that lets high-capacity people do it all without losing themselves.
Ambition and motherhood don't compete; they fuel each other. Systems turn chaos into clarity and intention into a way of life. Everything I build starts with one belief: a great life can be designed.
A builder at heart.
I started my career as an engineer and management consultant, trained to see systems everywhere, break down complexity, and build things that actually work. That instinct never left me. It just found bigger problems to solve.
Over two decades, I've led marketing transformations at some of the world's most influential companies: building global organizations of hundreds, launching products adopted by millions, leading AI transformations that changed how entire companies operate.
Along the way, I became a certified executive coach, a board member, an advisor to founders, and a mother of two. Not sequentially; simultaneously. Because the same systems thinking that builds great companies can build a great life.
University of Michigan
You can't delegate it downwards. You need to get your hands dirty. Use the tools daily. Change your own workflows. Break and rebuild your own systems.
The leaders who will matter in 3 years are the ones building right now.
The biggest mistake I see leaders make: treating AI as a "nice to have" instead of a fundamental shift in how work gets done. Your team is watching what you do, not what you say.
What I Do
Lead
As CMO at Microsoft Advertising, I lead a global marketing organization, turning marketing from a service function into a measurable growth engine.
Speak
I keynote on systems for ambition, capability stacking, AI transformation, why everyone should be a builder, and the intersection of leadership and motherhood.
Coach
As a certified executive coach, I work with ambitious women building their personal operating systems: the infrastructure for meaningful work without sacrificing presence.
Build
I advise founders and early-stage companies on go-to-market, team building, and culture. I also serve on the Ad Council board and as an advisor to 10X.
